The Smart Brand Masterclass

If you're trying to create or revamp a business during this crazy time, but are struggling with the "how", you're not alone and you're not crazy. You just need some meaningful guidance from a fella who just wants to see you thrive. The Smart Brand Masterclass will take you from startup confusion to brand clarity using a proven 10-step framework anyone can implement to launch a business that people crave. In it, we’ll simply cover what’s worth your time and avoid what isn’t, so you get to do (more of) what you love. This 1-hour online course will fly by. Here's what's included.

Enroll for $99

Learn how to...

  • Quickly & successfully launch your business
  • Choose an idea worth building a brand around
  • Define your customers and earn their trust
  • Clearly explain what you offer in a compelling way
  • Legalize your business & stay legit
  • Use inexpensive tools to market your brand
  • Invest your time wisely on the things that matter

"I can't recommend Darnell and his masterclass enough! he's so great at explaining techniques and approaches, and the "do's and don'ts" of launching your brand/business. The masterclass is organized wonderfully and keeps you engaged throughout, and when it's over you'll feel a refreshed sense of purpose and passion for your brand, ready to take on whatever challenges await!"

- Madeline Hill | Licensed Esthetician at TBH Skincare Spa

maddy hill

This class is for you if...

  • You want to start a business, but life keeps getting in the way
  • You mean well, but you lack discipline and strategy you need to actually follow through
  • You have more time on your hands than money
  • You've tried tactics from other experts which work great for them, but suck for you
  • You suffer from so many great ideas that you can't pick one to run with
  • You need actionable tips that you can apply immediately

Why this exists...

If I could harness all of the failures, wins, energy, and lessons I've learned since 2008 and press rewind, this is the course I would've made for my younger self. It's designed to help anyone out there crazy enough to bet on themselves and create things that don't yet exist. Hands down, if I were in your shoes, these would be the first 10 steps I'd take in starting a business.

The curriculum

  • Critical context for the mission ahead...
  • Step 1: Pick a problem.
  • Step 2: Define your consumer.
  • Step 3: Clarify your offer.
  • Step 4: Give it a name.
  • Step 5: Make it official.
  • Step 6: Get visible.
  • Step 7: Hit the streets.
  • Step 8: Grab the mic.
  • Step 9: Design your funnel.
  • Step 10: Commit to serving.
  • 5 Things to Remember...
  • The Smart Brand Playbook PDF guide
  • Bonus Resources

What's included

  • Lifetime access to the 10-part video masterclass curriculum
  • Audio-only versions of each lesson for on-the-go learning
  • The Smart Brand Playbook: Ultimate Edition 40-page PDF
  • Pick a Problem Worksheet to help you choose which thing to solve
  • Define Your Consumer Worksheet to help you identify your ideal audience and customers
  • Clarify Your Offer Worksheet to sum up what you offer in the form of an elevator pitch or headline
  • Make It Official Worksheet to remind you of the basics you need to be taken seriously in your industry
  • Design Your Funnel Worksheet to give you the setup for the journey your customers will go through in using your product or service
  • A helpful list of current resources & inexpensive tools
Get access now