Wanna build a bulletproof brand?

(Oh hey there, I’m Darnell.) 

Messin' with me, you'll go from “I got this great idea, but...” to “I’ve created a business I love!” in weeks. Whether you're starting a side hustle or switching careers, we're gonna take a wormhole to get to your destination. This is the place to be for honest, proven, actionable insights & strategies from my life in branding + entrepreneurship over the last 10+ years.

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CERTIFIED BRAND & ENTREPRENEURSHIP STRATEGIST

I take high-achievers from confusion to clarity so they can create brands people love.

Meet Darnell

Go from confusion to clarity. Quickly.

If you're struggling to create or revamp a business in these strange times, you're not alone or crazy. I feel your pain, which is why I designed this online course. The Smart Brand Masterclass: Pro will take you from confusion to clarity using a proven 10-step framework anyone can follow to launch something people want badly. Lifetime course access. Audio-only option. Helpful worksheets. A downloadable guide. This bad boy's got the works! By the end, you'll know what’s worth your time so you can avoid what isn’t.

“I value people who go the extra mile to assist someone else. Darnell must live by a code of honor as I’ve seen both synergy and reciprocity in his work. Thank you for great quality and excellent customer service.” 

- KELLIE FRAZIER | FOUNDER OF SET FREE LIFE EVENTS & CHRISTIAN LIFESTYLE COACHING

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Jumpstart your brand today.

Before you worry about your logo, website, or storefront, first you've gotta find the problem you’re best suited to solve. And then you work your idea or business around solving that problem for those who have it. You'll save crazy time & money this way. My free 10-step quick start playbook will help you focus on what matters and avoid what doesn't. It's the best way to grow your business, even if you're on a tight budget. Check out the expanded version.

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Three books wrote.

ON SELF-HELP, MOTIVATION, & ACTIONABLE TOPICS

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Certified to serve.

IN BUSINESS, ENTREPRENEURSHIP, & WORKSHOP COACHING

Your new favorite motivational podcast.

“Non-Negotiable in my Podcast Line-Up. Add this Podcast to your rotation! Darnell has a great voice for motivation and leadership, both literally and figuratively. He’s smart, relatable, insightful, and approachable. If you like motivation, leadership, and personal development Podcasts, this will quickly become a must for you, too. The perfect balance of thought-provoking and easy-listening from a fresh voice you need to hear.”

 - ALLIE BITTNER, FOUNDER OF KISS CREATIVE

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Gain the clarity & avoid the pitfalls.

Through brand consulting, we'll get super clear on exactly what your consumers really care about, so you can do more of that. By deeply listening to your audience, you'll start to meet them where they are, so you can take them where they want to go. When your intentions match their expectations, that’s the g-spot, and that’s when you increase sales and earn loyalty.

The great thing about this approach is that it works across any industry - whether you’re a startup or an O.G. company. No matter what business you’re in, branding starts with trust. We all crave being heard and seen. We all want to be loved. And we all vote with our wallets. By becoming a more human company that adores its customers more than it loves what it sells, buddy, your brand's gonna skyrocket. 

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